Project Background
Network West Midlands wanted a video which showed how easy it was to collect, top up and buy bus tickets using the Swift card. The result was a 1 minute video which was used for external use to advertise to their customers on social media and their website.
The Process
We shot this video in just a day but there was a lot of work in the planning process too. As you can see below, we storyboarded the whole video so as soon as we got onto location we knew exactly the shots we needed which took any second guessing on what shots were needed out of it.
