Project Background
GymPro Apparel came from the minds of Adam Rai and Leon Judge, two former firefighters from the West Midland Fire Service. As firefighters, they had to be in peak physical condition to help people at a moment’s notice, but they realised that modern-day health was so much more than physical.
The Process
I was commissioned to put visuals to all of their creations by creating the launch video as well as lots of other video and photography content to aid them in launching the brand.
